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| julia_everitt_marketing_writing_portfolio.pdf |
| julia_everitt_marketing_content_portfolio.pdf |
EXPERIENCE
Online Marketing Group (OMG) New York, New York (2022- present)
Marketing Coordinator / Marketing Associate
Facilitates marketing initiatives for 13+ high-end real estate clients, including delveoping monthly media plans, tracking advertising performance data for optimization, collaborating with cross-functional teams, and creating presentations for clients
Heidi Marshall Studio New York, New York (2022- present)
Social Media Marketing Lead
Owns and drives social media strategy and company brand on Instagram and TikTok; analyzes account analytics to tailor strategy, increase conversions, and make recommendations to leadership
Benefit Quest New York, New York (2021-2022)
Marketing Specialist
Oversaw and executed full marketing function for insurance agency including marketing strategy, digital marketing, social media, copy writing, email funnel optimization, brand management, and content marketing
Coaching Season New York, New York (2021)
Marketing/ Business Exposure Operations Intern
Performed marketing activities for company including approving content for website, writing blog posts, creating graphics and captions, ideating on content strategy, developing customer personas, and ensuring all content was tailored to specific personas
EDUCATION
COLLEGE OF WILLIAM AND MARY
Master's of Science (M.S.) in Marketing
UNIVERSITY OF IOWA
Graduated with University Honors and Honors in the Major in English (Creative Writing)
Bachelors of Science (B.S.) Economics
Bachelors of Arts (B.A.) English (Creative Writing) , Minor: Theatre Arts
Marketing Coursework: Digital Content Management, Integrated Campaign Management, Market-Driven Strategy and Innovation, Renaissance Marketer, Product Management and New Product Development, and Analytics for Evaluation and Situation Analysis
Marketing Project: Marketing Challenge: a project spanning the entire course of the Master’s program, my project tackles marketing for the product launch of a brand-new, hypothetical streaming service from the FX Network, FXNow. The project includes target market, persona, business model, POE strategies and KPIs, brand experience plan, blue ocean strategy, digital content strategies (social media, website, and paid search), blue ocean strategy, ideas for learning and iteration, environmental analysis, organizational plan, and much more.
Online Marketing Group (OMG) New York, New York (2022- present)
Marketing Coordinator / Marketing Associate
Facilitates marketing initiatives for 13+ high-end real estate clients, including delveoping monthly media plans, tracking advertising performance data for optimization, collaborating with cross-functional teams, and creating presentations for clients
- Reviews, synthesizes, and presents performance data including campaign traffic, conversions, ROI, and cost per click (CPC) to make data-informed recommendations; uses Google Analytics, Looker, and Supermetrics to track campaigns and identify opportunities to improve digital marketing
- Determines funding allocations across campaigns based on performance data and analytics
- Executes launch of new client accounts: directs cross-functional teams to write copy, build ads, integrate Google Analytics, and set up accounts; ensures all components of launch are exemplary
- Orchestrates promotional influencers to endorse rental properties: researches potential influencers, leads collaborations with client to select influencer, and directs influencer in creating and editing content
Heidi Marshall Studio New York, New York (2022- present)
Social Media Marketing Lead
Owns and drives social media strategy and company brand on Instagram and TikTok; analyzes account analytics to tailor strategy, increase conversions, and make recommendations to leadership
- Launched TikTok account for company and manages multiple types of campaigns with continuous improvement; crafts engaging photo and video content while maintaining brand consistency
- Drove 36% increase in engagement on Instagram in first 6 months
- Achieved routinely sold-out classes and programs through strategic social media initiatives, generating high demand for company’s offerings
Benefit Quest New York, New York (2021-2022)
Marketing Specialist
Oversaw and executed full marketing function for insurance agency including marketing strategy, digital marketing, social media, copy writing, email funnel optimization, brand management, and content marketing
- Optimized company website for SEO to promote brand, improve outreach, and reduce bounce rate
- Rebranded entire agency by crafting promotional materials, advertising copy, and developing email funnels
- Managed a marketing intern to develop and launch an organic social media campaign
Coaching Season New York, New York (2021)
Marketing/ Business Exposure Operations Intern
Performed marketing activities for company including approving content for website, writing blog posts, creating graphics and captions, ideating on content strategy, developing customer personas, and ensuring all content was tailored to specific personas
- Generated 30+ captions and scripts for social media content and designed graphics to accelerate marketing efforts and customer acquisition
- Drove 1,000%+ increase in social media following by directing and collaborating with team to implement results-driven approach to social media management
EDUCATION
COLLEGE OF WILLIAM AND MARY
Master's of Science (M.S.) in Marketing
UNIVERSITY OF IOWA
Graduated with University Honors and Honors in the Major in English (Creative Writing)
Bachelors of Science (B.S.) Economics
Bachelors of Arts (B.A.) English (Creative Writing) , Minor: Theatre Arts
Marketing Coursework: Digital Content Management, Integrated Campaign Management, Market-Driven Strategy and Innovation, Renaissance Marketer, Product Management and New Product Development, and Analytics for Evaluation and Situation Analysis
Marketing Project: Marketing Challenge: a project spanning the entire course of the Master’s program, my project tackles marketing for the product launch of a brand-new, hypothetical streaming service from the FX Network, FXNow. The project includes target market, persona, business model, POE strategies and KPIs, brand experience plan, blue ocean strategy, digital content strategies (social media, website, and paid search), blue ocean strategy, ideas for learning and iteration, environmental analysis, organizational plan, and much more.
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College of William and Mary: Marketing Challenge
Hypothetical: How can FX market its new streaming service, FXNow, in a way that is competitive with current streaming platforms? For people age 16 to 41 who want to foster a community of users who stream new, edgy content, FXNow is the brand for popular TV shows and movies that are entertaining and thought-provoking, because it offers entertainment and community that is fearless, exclusive, conveniently available, and at a competitive price. |
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Marketing Challenge Components
If you are interested in seeing my marketing work from this challenge, let me know which aspects would be useful to you, or if you would like to see the entire canvas.
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