| julia_everitt_marketing_portfolio_aug_2025.pdf |
| julia_everitt_social_media_portfolio_may_25.pdf |
EXPERIENCE
Freelance (Multiple Clients) New York, NY (2024-present)
Marketing & Social Media Manager/ Consultant
Crafting and implementing end-to-end social media marketing efforts for entertainment industry clients (rehearsal space rental & event venue, Houghton Hall Arts Community and Off-Broadway musical, Nothing Like Broadway)
Mayor’s Office of Media & Entertainment (short-term contract) New York, NY (2023-2024)
Marketing Manager
Introduced marketing strategy and organization into the agency by developing a database of marketing campaigns, reports, and materials. Optimized future marketing efforts through analysis and reporting on past marketing initiatives and knowledge of industry best practices.
Pleroma Media (Music Times Group) New York, NY (2024)
Social Media Manager
Developed social media strategy and content for five different news sites (Music Times, Enstarz, Kpop Starz, Kdrama Stars, Classicalite) on Instagram, TikTok, YouTube, Facebook, and Twitter (X) for a cumulative audience of 3 million+ followers and subscribers to build the Music Times’ sites audiences and drive website traffic to entertainment media news articles
Heidi Marshall Studio New York, New York (2022- 2024)
Social Media Marketing Lead
Builds, owns, and drives social media strategy and company brand on Instagram and TikTok; analyzes account analytics to tailor strategy, increase conversions, and make recommendations to leadership.
Online Marketing Group (OMG) New York, New York (2022- 2023)
Marketing Coordinator / Marketing Associate
Facilitated marketing initiatives for 13+ high-end real estate clients, including developing monthly media plans, tracking advertising performance data for optimization, collaborating with cross-functional teams, and creating presentations for clients.
Benefit Quest New York, New York (2021-2022)
Marketing Specialist
Oversaw and executed full marketing function for insurance agency including marketing strategy, digital marketing, social media, copy writing, email funnel optimization, brand management, and content marketing
Coaching Season New York, New York (2021)
Marketing/ Business Exposure Operations Intern
Performed marketing activities for company including approving content for website, writing blog posts, creating graphics and captions, ideating on content strategy, developing customer personas, and ensuring all content was tailored to specific personas
EDUCATION
COLLEGE OF WILLIAM AND MARY
Master's of Science (M.S.) in Marketing
UNIVERSITY OF IOWA
Graduated with University Honors and Honors in the Major in English (Creative Writing)
Bachelors of Science (B.S.) Economics
Bachelors of Arts (B.A.) English (Creative Writing) , Minor: Theatre Arts
Marketing Coursework: Digital Content Management, Integrated Campaign Management, Market-Driven Strategy and Innovation, Renaissance Marketer, Product Management and New Product Development, and Analytics for Evaluation and Situation Analysis
Marketing Project: Marketing Challenge: a project spanning the entire course of the Master’s program, my project tackles marketing for the product launch of a brand-new, hypothetical streaming service from the FX Network, FXNow. The project includes target market, persona, business model, POE strategies and KPIs, brand experience plan, blue ocean strategy, digital content strategies (social media, website, and paid search), blue ocean strategy, ideas for learning and iteration, environmental analysis, organizational plan, and much more.
Freelance (Multiple Clients) New York, NY (2024-present)
Marketing & Social Media Manager/ Consultant
Crafting and implementing end-to-end social media marketing efforts for entertainment industry clients (rehearsal space rental & event venue, Houghton Hall Arts Community and Off-Broadway musical, Nothing Like Broadway)
- Developed and implemented strategies for growing clients’ Instagram, TikTok, LinkedIn, and Facebook audiences; with 314% and 804% Instagram follower growth for Houghton Hall and Nothing Like Broadway’s accounts, respectively
- Crafting graphics and short-form video content to drive profile traffic, website click-throughs, bookings, follower growth, and more
- Grown Houghton Hall’s Instagram followers by 129.75% in two months, and grew the account reach by 178% when comparing the past 90 days to the prior 90 days
Mayor’s Office of Media & Entertainment (short-term contract) New York, NY (2023-2024)
Marketing Manager
Introduced marketing strategy and organization into the agency by developing a database of marketing campaigns, reports, and materials. Optimized future marketing efforts through analysis and reporting on past marketing initiatives and knowledge of industry best practices.
- Strategic analysis, feedback reporting, and optimization of MOME’s thirteen social media accounts (including Instagram, Facebook, Twitter, LinkedIn, and YouTube)
- Providing strategic feedback to optimize and revamp website format and content and using Google Analytics in conjunction with Data Studios and Excel to develop website analytics reporting
- Developing a marketing campaign database on Airtable of over 1,000 records on more than 28 campaigns to organize and analyze campaign results to improve future campaign strategy, performance, and optimize for ROI
Pleroma Media (Music Times Group) New York, NY (2024)
Social Media Manager
Developed social media strategy and content for five different news sites (Music Times, Enstarz, Kpop Starz, Kdrama Stars, Classicalite) on Instagram, TikTok, YouTube, Facebook, and Twitter (X) for a cumulative audience of 3 million+ followers and subscribers to build the Music Times’ sites audiences and drive website traffic to entertainment media news articles
- Grew the Music Times TikTok account organically from 0 to 150+ followers and 50,000+ views in less than one month
- Strategized and created an average of 57 pieces of content weekly including short-form video, long-form video, images and graphics, carousel posts, text posts, both original media and cut downs from interviews and concert footage
- Grew four Instagram accounts by an average of 29.85% in one month
Heidi Marshall Studio New York, New York (2022- 2024)
Social Media Marketing Lead
Builds, owns, and drives social media strategy and company brand on Instagram and TikTok; analyzes account analytics to tailor strategy, increase conversions, and make recommendations to leadership.
- Launched TikTok account for company and manages multiple types of campaigns with continuous improvement; crafts engaging photo and video content while maintaining brand consistency
- Grew the Studio’s social media presence; drove 166% increase in reach and 23% increase in followers on Instagram
- Achieved routinely sold-out classes and programs through strategic social media initiatives, generating high demand for company’s offerings
- Keeping up to date with industry trends, social media platform updates, and social media marketing best practices to optimize growth, reach, and engagement strategies
- Analyzing account analytics to make data-driven decisions on strategy and content
Online Marketing Group (OMG) New York, New York (2022- 2023)
Marketing Coordinator / Marketing Associate
Facilitated marketing initiatives for 13+ high-end real estate clients, including developing monthly media plans, tracking advertising performance data for optimization, collaborating with cross-functional teams, and creating presentations for clients.
- Reviewed, synthesized, and presented performance data including campaign traffic, conversions, ROI, and cost per click (CPC) to make data-informed recommendations; used Google Analytics, Looker, and Supermetrics to track campaigns and identify opportunities to improve digital marketing
- Analyzed and produced KPI-focused reports to determine funding allocations across campaigns based on performance data and analytics for accounts with varying monthly budgets between $2,000-$30,000
- Executed launch of new client accounts: directed cross-functional teams to write copy, build ads, integrate Google Analytics, and set up accounts; ensured all components of launch were exemplary
- Orchestrated promotional influencers to endorse rental properties: researched potential influencers, led collaborations with client to select influencer, and directed influencer in creating and editing content
Benefit Quest New York, New York (2021-2022)
Marketing Specialist
Oversaw and executed full marketing function for insurance agency including marketing strategy, digital marketing, social media, copy writing, email funnel optimization, brand management, and content marketing
- Optimized company website for SEO to promote brand, improve outreach, and reduce bounce rate
- Rebranded entire agency by crafting promotional materials, advertising copy, and developing email funnels
- Managed a marketing intern to develop and launch an organic social media campaign
Coaching Season New York, New York (2021)
Marketing/ Business Exposure Operations Intern
Performed marketing activities for company including approving content for website, writing blog posts, creating graphics and captions, ideating on content strategy, developing customer personas, and ensuring all content was tailored to specific personas
- Generated 30+ captions and scripts for social media content and designed graphics to accelerate marketing efforts and customer acquisition
- Drove 1,000%+ increase in social media following by directing and collaborating with team to implement results-driven approach to social media management
EDUCATION
COLLEGE OF WILLIAM AND MARY
Master's of Science (M.S.) in Marketing
UNIVERSITY OF IOWA
Graduated with University Honors and Honors in the Major in English (Creative Writing)
Bachelors of Science (B.S.) Economics
Bachelors of Arts (B.A.) English (Creative Writing) , Minor: Theatre Arts
Marketing Coursework: Digital Content Management, Integrated Campaign Management, Market-Driven Strategy and Innovation, Renaissance Marketer, Product Management and New Product Development, and Analytics for Evaluation and Situation Analysis
Marketing Project: Marketing Challenge: a project spanning the entire course of the Master’s program, my project tackles marketing for the product launch of a brand-new, hypothetical streaming service from the FX Network, FXNow. The project includes target market, persona, business model, POE strategies and KPIs, brand experience plan, blue ocean strategy, digital content strategies (social media, website, and paid search), blue ocean strategy, ideas for learning and iteration, environmental analysis, organizational plan, and much more.
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College of William and Mary: Marketing Challenge
Hypothetical: How can FX market its new streaming service, FXNow, in a way that is competitive with current streaming platforms? For people age 16 to 41 who want to foster a community of users who stream new, edgy content, FXNow is the brand for popular TV shows and movies that are entertaining and thought-provoking, because it offers entertainment and community that is fearless, exclusive, conveniently available, and at a competitive price. |
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Marketing Challenge Components
If you are interested in seeing my marketing work from this challenge, let me know which aspects would be useful to you, or if you would like to see the entire canvas.
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