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| julia_everitt_marketing_writing_portfolio.pdf |
EDUCATION
COLLEGE OF WILLIAM AND MARY
Masters of Science (M.S.) in Marketing
UNIVERSITY OF IOWA
Graduated with University Honors and Honors in the Major in English (Creative Writing)
Bachelors of Science (B.S.) Economics
Bachelors of Arts (B.A.) English (Creative Writing) , Minor: Theatre Arts
Marketing Coursework: Digital Content Management, Integrated Campaign Management, Market-Driven Strategy and Innovation, Renaissance Marketer, Product Management and New Product Development, and Analytics for Evaluation and Situation Analysis
Marketing Project: Marketing Challenge: a project spanning the entire course of the Master’s program, my project tackles marketing for the product launch of a brand-new, hypothetical streaming service from the FX Network, FXNow. The project includes target market, persona, business model, POE strategies and KPIs, brand experience plan, blue ocean strategy, digital content strategies (social media, website, and paid search), blue ocean strategy, ideas for learning and iteration, environmental analysis, organizational plan, and much more.
EXPERIENCE
Online Marketing Group (OMG) New York, New York (2022- present)
Marketing Coordinator
• Supporting and managing the marketing for 17 high-end real estate clients focusing primarily on digital marketing strategy, with additional areas including out-of-home, influencer campaigns, and postcard retargeting
• Utilizing account analytics to make data-driven digital marketing optimizations and keep track of campaign ROI
• Creating presentations using Looker Studio, Google Analytic, Supermetrics, and Google Slides to communicate marketing plans to clients
• Analyzing and keeping up with industry trends to craft media plans and marketing in-line with market conditions, seasonality, and clients’ goals
Benefit Quest New York, New York (2021-2022)
Marketing Specialist
• Lead all of Benefit Quest’s marketing efforts by creating and executing campaign ideas, implementing previous effective marketing practices, and making marketing recommendations to upper management by sharing my knowledge of different marketing strategies such as social media marketing, relationship building techniques, etc. with management to select optimal marketing efforts to pursue
• Created numerous email funnels for prospective clients, new customers, and cross-promotional opportunities
• Working to rebrand the agency for the modern era by creating branding ideas, graphic designs, promotional materials, and advertising copy
• Managing an intern to create a creative and effective Instagram marketing campaign including content calendar creation and updates
• Designing and managing a direct marketing LinkedIn campaign using Kennected software to foster an average of 13 new connections per day
• Analyzing website and social media data using Google Analytics and other in-platform tools to make data-informed decisions on future marketing tactics and identifying areas for improvement based on audience, ROI, CTR, and more
Coaching Season New York, New York (2021)
Marketing/ Business Exposure Operations Intern
• Built Coaching Season’s client roster by editing and writing SEO content, keywords, and metadescriptions for company rebranding efforts
• Generated over thirty captions and scripts for social media content and designed graphics in Canva for marketing efforts on Instagram and TikTok
• Collaborated with co-workers to integrate research into usable marketing content that increased Coaching Season’s social media following by over 1,000%
COLLEGE OF WILLIAM AND MARY
Masters of Science (M.S.) in Marketing
UNIVERSITY OF IOWA
Graduated with University Honors and Honors in the Major in English (Creative Writing)
Bachelors of Science (B.S.) Economics
Bachelors of Arts (B.A.) English (Creative Writing) , Minor: Theatre Arts
Marketing Coursework: Digital Content Management, Integrated Campaign Management, Market-Driven Strategy and Innovation, Renaissance Marketer, Product Management and New Product Development, and Analytics for Evaluation and Situation Analysis
Marketing Project: Marketing Challenge: a project spanning the entire course of the Master’s program, my project tackles marketing for the product launch of a brand-new, hypothetical streaming service from the FX Network, FXNow. The project includes target market, persona, business model, POE strategies and KPIs, brand experience plan, blue ocean strategy, digital content strategies (social media, website, and paid search), blue ocean strategy, ideas for learning and iteration, environmental analysis, organizational plan, and much more.
EXPERIENCE
Online Marketing Group (OMG) New York, New York (2022- present)
Marketing Coordinator
• Supporting and managing the marketing for 17 high-end real estate clients focusing primarily on digital marketing strategy, with additional areas including out-of-home, influencer campaigns, and postcard retargeting
• Utilizing account analytics to make data-driven digital marketing optimizations and keep track of campaign ROI
• Creating presentations using Looker Studio, Google Analytic, Supermetrics, and Google Slides to communicate marketing plans to clients
• Analyzing and keeping up with industry trends to craft media plans and marketing in-line with market conditions, seasonality, and clients’ goals
Benefit Quest New York, New York (2021-2022)
Marketing Specialist
• Lead all of Benefit Quest’s marketing efforts by creating and executing campaign ideas, implementing previous effective marketing practices, and making marketing recommendations to upper management by sharing my knowledge of different marketing strategies such as social media marketing, relationship building techniques, etc. with management to select optimal marketing efforts to pursue
• Created numerous email funnels for prospective clients, new customers, and cross-promotional opportunities
• Working to rebrand the agency for the modern era by creating branding ideas, graphic designs, promotional materials, and advertising copy
• Managing an intern to create a creative and effective Instagram marketing campaign including content calendar creation and updates
• Designing and managing a direct marketing LinkedIn campaign using Kennected software to foster an average of 13 new connections per day
• Analyzing website and social media data using Google Analytics and other in-platform tools to make data-informed decisions on future marketing tactics and identifying areas for improvement based on audience, ROI, CTR, and more
Coaching Season New York, New York (2021)
Marketing/ Business Exposure Operations Intern
• Built Coaching Season’s client roster by editing and writing SEO content, keywords, and metadescriptions for company rebranding efforts
• Generated over thirty captions and scripts for social media content and designed graphics in Canva for marketing efforts on Instagram and TikTok
• Collaborated with co-workers to integrate research into usable marketing content that increased Coaching Season’s social media following by over 1,000%
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College of William and Mary: Marketing Challenge
Hypothetical: How can FX market its new streaming service, FXNow, in a way that is competitive with current streaming platforms? For people age 16 to 41 who want to foster a community of users who stream new, edgy content, FXNow is the brand for popular TV shows and movies that are entertaining and thought-provoking, because it offers entertainment and community that is fearless, exclusive, conveniently available, and at a competitive price. |
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Marketing Challenge Components
If you are interested in seeing my marketing work from this challenge, let me know which aspects would be useful to you, or if you would like to see the entire canvas.
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